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Single Source Solution

Fresenius Kabi

The biotechnology industry is booming. In fact, pharmaceutical manufacturing is under tremendous pressure to effectively respond to the demands of new discoveries and the rapid deployment of new pharmaceutical products. In today‚Äôs pharmaceutical industry, the new paradigm is the networking of allied companies. Fesenius Kabi, a world leader in the development and manufacturing of sterile fluids, decided to expand its role as an out-sourcing partner. Fesenius Kabi would need the right partner to get the word out—that out-sourcing alliances are expeditious and cost-effective pharmaceutical manufacturing solutions. TAG would develop an advertising and direct mail campaign that would be supported with literature and a tradeshow presence—motivating more than 60 companies in a variety of therapeutic areas to partner with the Fesenius Kabi.