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Reprocess Sustainable Liners

Mitsubishi Polyester Film, Inc.

Mitsubishi Polyester Film, Inc., the industry leader in silicone coated PET films, went searching for a brand strategy and execution that would facilitate the roll out of the industry's only closed-loop, sustainable recycling solution. An exclusive and patented liner-to-liner recycling process designed to produce first quality Reprocess™ Sustainable Liners for labels which are placed on consumer goods including beverage bottles and personal care products. With retailers like Wal-Mart, Target and Bed Bath & Beyond grading and doling out shelf-space based on a manufacturer's sustainability initiatives—there was a lot on the line. TAG was instrumental in designing the logo, tagline, advertorial and collateral that would establish this process as the "cradle-to-cradle" solution the labeling industry was searching for.